Web Page Maker

Ari's Work


{TL;DR cont.}
I manage the workload anywhere from top to bottom, and help make change happen.

{More random accomplishment info in case TL;DR wasn't enough}

Creative, UI/UX

  • Worked with a startup to create user experience (UX) and user interface (UI) high fidelity wireframes.
    • Materials were used for both development and creation of materials for securing additional seed funding.
  • Defined voice of the customer.
    • Interviewed internal resources and clients to develop personas, speaking points and customer journey documentation for an engineering firm.
    • Personas were used to define pain points, catered communications, and to design a more effective sales funnel based on the role of the client contact.

    Project and Process Management

    • Worked with Sunglass Hut’s brand team, internal and external creative teams, email vendors, and their analytics teams to execute approximately 120 email campaigns over a four-month period.
      • Managed analysis of eCommerce transactions, and attribution of revenue to specific campaigns and brand teams throughout campaign and fiscal lifecycles.
      • Documented infrastructure and processes relating to email loyalty marketing, budgeting, reporting and analysis while personally executing all email campaigns.
    • Guided cross-functional team representing six departments and several client representatives through existing process redesign, then selection of a new CRM and campaign management application.
      • Acted as primary project manager and lead vendor liaison throughout the process.
      • Led ideation meetings with stakeholders to determine and rank needs.
      • Ushered team through each step of RFI, RFP, and Proof of Concept documentation.
      • Designed scoring rubrics and assessment processes, project status and presentation materials.
      • Created materials to support business case and due diligence for securities regulatory compliance.


    • Started a publishing company. Performed all aspects of editing, design, and printing of approximately 35 books.
    • Built a non-profit organization’s digitization and archiving program from scratch, including creation of fundraising initiatives, P.R., web site and marketing material design.

      • Still want even more detail? Well, that's not TL;DR, but go ahead and check out LinkedIn